Search Engine Marketing

Focuses on the traffic generation aspect.

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Search Engine Marketing (SEM) is the umbrella term encompassing all digital marketing strategies aimed at increasing a website’s visibility in search engine results pages (SERPs). It includes both organic methods, such as Search Engine Optimization (SEO), which focuses on optimizing website content and structure to improve unpaid search rankings, and paid methods, such as Pay-Per-Click (PPC) advertising. SEM aims to drive targeted traffic, increase brand visibility, and generate conversions through a combination of organic and paid search tactics.

Organic SEO

Search Engine Optimization

Local SEO

Google Business Profile

Citation Management

On Page SEO

Web Design

URL Structure

Keyword Strategy


Proper use of H1,H2 and H3 tags

Off Page SEO

Link Building

Social Media

Review Management

Technical SEO

Site Security


Crawlability & Indexablity

Google Console

Meta Tag Descriptions


Traffic/ Exposure

Social Media Advertising

PPC Pay Per Click


PreRoll Ads


YouTube Ads

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